Two big things have changed in the e-retailer’s business model, Ryan explained. First, Threadless is no longer just producing T-shirts, but also putting the designs that artists submit, and community members vote for, on such items as wallets, laptop sleeves, backpacks and totes. Second, Threadless increasingly is working with other companies to produce products that these partners sell, often offline.

Seems that the new Threadless management are keen to push forwards with growth plans but it will be interesting to see if the original core customers will like the changes or simply think the brand ethos is being diluted. What do you think?